Atlanta Hawks announce 'fan friendly' concession prices for the new Philips Arena

ATLANTA - The Atlanta Hawks announced Thursday that they will bring fan-friendly concession prices once doors open for the 2018-2019 NBA season. 

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The Hawks neighbors, the Atlanta Falcons, first brought the innovative concept of fan focused concessions to a NFL stadium. The Hawks say Philips Arena will be the first NBA venue with the pricing plan. 

The plan for more affordable menu items accompanies the completion of the second phase of an extensive renovation of Philips Arena in October.

In a news release sent to FOX 5, Atlanta Hawks Basketball Club and Philips Arena CEO Steve Koonin said: 

"At the core of the transformation of Philips Arena has always been creating a state-of-the-art venue that allows us to listen to and serve our fans with an amazing experience tailored to their lifestyle and means. The undeniable success of Fan First pricing at Mercedes-Benz Stadium and the incredible experience of The Masters set terrific precedents and built demand from our fans to add value menu pricing that complements the wide assortment of premium food options introduced by our Executive Chef Joe Schafer. We are thrilled to respond to our fans in this way and will continue listening to the fans to enhance their experience." 

The Hawks, along with the their food and beverage partner, Levy, said there will be a 71% increase in points of sale, nearly 40% more beer taps and new line designs and self-serve stations, and faster service. 

Team officials said food and beverage prices on some of the most popular menu items will drop by 50%, including $5 beers. The lower prices will be for every event at Philips Arena.