ATLANTA - One lucky dog from an animal shelter in metro Atlanta has a new home and her famous owner is raising money for the shelter.
The dog's name is Miss Peaches. She was reportedly rescued along with 26 other dogs from a hoarding/breeding/neglect situation.
She was adopted by Barstool Sports founder Dave Portnoy, who created "merch" after the adoption to raise money for Lifeline Animal Project. Portnoy says 100% of the proceeds from the sale of the t-shirts and hoodies will go to the shelter.
Barstool Sports was founded in 2003 as a four-page sports newspaper that Portnoy and a group of homeless people handed out on subway platforms and street corners in Boston. It offered a satirical take on sports, gambling, and fantasy football and it was written entirely by Portnoy although he used multiple pen names. In 2007, Portnoy launced a website version and expanded the paper's distribution to several cities. It has continued to grow since then and has a massive following on social media.
Portnoy also reviews pizza. In fact, he just might be the most important pizza influencer in the country right now. Much like TikTok's food reviewer Keith Lee, a positive review from Portnoy can be a game-changer for a business. His One Bite Pizza reviews can be found here.
Portnoy is a controversial figure and not all the news surrounding Portnoy over the years has been positive. However, he's certainly doing something good here by saving Miss Peaches and raising money for a local animal shelter. If you would like to purchase a t-shirt or hoodie, click here.