Lawrenceville bakery owner gunned down at his own store

LAWRENCEVILLE, Ga. - Police are working to track down the person who shot and killed the owner of a popular Lawrenceville bakery on Saturday morning.

The shooting happened at Fejzic Bakery located off Scenic Highway around 7 a.m. The owner, 37-year-old Ervin Fejzic, was found shot in the parking lot. Medics attempted to revive him, but he died at the scene.

Detectives spent the day Saturday processing the crime scene, seeking witnesses, and reviewing surveillance footage in an effort to piece together the events that led to the tragedy.

Authorities are urging anyone who was in the vicinity of Gwinnett Drive and Scenic Highway at the time of the incident to come forward. Witnesses or individuals with any relevant information are encouraged to contact Lawrenceville Police Detective Sampson at GSampson@LawrencevillePD.com or by phone at 770-670-5145. Information can also be submitted anonymously through Crime Stoppers by calling 404-577-8477 or visiting their website.

A motive behind the deadly shooting is still under investigation.

Tight-knit Lawrenceville community mourns deadly shooting at bakery

The tight-knit community of Bosnian residents in Lawrenceville was left stunned by the deadly shooting.

"People cannot believe something like this in this area has happened," said Elvis Sinanovic, the victim’s friend. "It’s devastating…I don’t know what to say."

Police are investigating the shooting death of a 37-year-old man at the Fejzic Bakery along Scenic Highway in Lawrenceville on Feb. 3, 2024. (FOX 5)

As detectives continue to investigate, the community is beginning to mourn one of their own.

 "We have known him for at least 20 years…this bakery has been here for about 20 years. I bought many times, bread from him," Sinanovic said.

Business owner Mary Hollowell says in 26 years of her antique shop being opened in the plaza right next door, it’s the first time she’s seen or heard of an incident like this.

"I’ve never felt unsafe walking in and out of here, but it can happen anywhere, I guess unfortunately for the young man," Hollowell said.

Sinanovic, a longtime friend, tells FOX 5 Fejzic was a beloved husband and father.

"He was a quiet guy, a family guy, like I said, he just had his second baby born…it was for everybody shocked," he said.