HomeGoods goes digital ahead of holiday season

As the holiday season quickly approaches, HomeGoods has transformed its store locator website into a new e-commerce platform, allowing customers to shop for their favorite products from the comfort of their own home.

Similar to the off-price home décor retailer's more than 820 brick-and-mortar locations, HomeGoods.com now features a wide selection of curated merchandise across product categories including bedding, bath, decorative pillows, kitchen goods, seasonal décor, pet and storage/organization.

It also offers free standard shipping on orders of $119 or more and free returns on most purchases, which can either be mailed back or brought in person to a store. Some exclusions apply to in-store returns. 

"We are thrilled to bring a second way for our passionate shoppers to discover and shop an assortment they know and love," HomeGoods President John Ricciuti said in a statement. "We hope our customers find the same excitement shopping HomeGoods online as they do exploring the aisles of our stores."

FILE - A HomeGoods Inc. storefront.

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HomeGoods is the latest TJX Companies brand to launch an online store, following Marshall's in 2019.

TJX Digital U.S. President Mark DeOliveira said HomeGoods.com "will provide a complementary experience to our stores, allowing shoppers to pair in-store purchases with online finds to bring their vision to life."

HomeGoods plans to add new products to its website regularly. The company will also launch a collection of gifts and festive décor for the holiday season.