Oscars gift bags are worth six figures: Peek inside
FILE-A view of the stage during the 88th Annual Academy Awards at the Dolby Theatre in Hollywood, California. (Photo by Kevin Winter/Getty Images)
The 2024 Academy Awards will be held on Sunday, March 10, in Los Angeles as stars from this past year’s biggest films hope for a gold statue.
The "Everyone Wins" nominee gift bags will be given to all nominees on the special night — including Carey Mulligan, Sterling K. Brown, Mark Ruffalo and more.
The brand behind the iconic swag bag is Distinctive Assets, a Los Angeles-based entertainment marketing company that has been putting together items for stars for decades.
Lash Fary, CEO of Distinctive Assets — who also put together the 2024 Grammys gift bag — spoke with Fox News Digital last month about creating the unique gifts.
Fox News Digital spoke with Distinctive Assets founder Lash Fary recently — just ahead of the 2024 Grammy Awards — to explain some of the featured brands in this year's gift bag. (Fox News Digital / Fox News)
"What’s interesting is that I never really know how it’s going to all come together until sort of the final swing of this when the products start arriving," he said.
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Although the gift bag is not officially affiliated with the Academy of Motion Picture Arts & Science, Fary said he’s "humbled" that the luxury collection of gifts continues to gain attention.
Wllis Annenberg GenSpace offered positive notes to share with others. (Distinctive Assets / Fox News)
"While our gifts may be famous for being fun, fabulous and unique, they also serve to elevate small businesses, minority-owned brands, female entrepreneurs and companies who give back," he said to Fox News Digital.
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Fary noted that one brand included is Wallis Annenberg GenSpace, which added notes for nominees to share with others who have left a positive mark on their lives.
"It is so gratifying to be able to shine a spotlight on these types of companies," Fary also said.
A chalet in Switzerland is one of the gifting items in this year's gift bag. (Distinctive Assets / Fox News)
Some items in the bag this year are extravagant.
One example: an all-inclusive stay at a Swiss chalet for up to 10 guests, a seven-day holistic wellness retreat and a three-night stay at a private villa in St. Barth’s.
Fary noted that although the gifting is worth six figures, that was "neither our focus nor goal," he said in a media statement.
Silk pillowcases are also included in this year's "Everyone Wins" gift bag. (Distinctive Assets / Fox News)
He continued, "Just as an A-list actor doesn’t ‘need’ millions of dollars to walk onto a film set, these gifts are given based on the invaluable stardust these nominees can bestow upon a brand."
Other items in the gifting set include beauty pillowcases, a private mentalist show, sustainable designer throw pillows, a microneedling device, premium gourmet popcorn, vegan chocolate, a red light sleep therapy device, a travel duffle and an in-home sleep consultation.
The 96th Academy Awards will take place on Sunday, March 10, in California. (David McNew/Getty Images / Getty Images)
Some notable brands included in the gifting are Miage skincare, 1MD Nutrition, Auro Wellness, BlendQuik, Poppi, Shinery, Wesper’s Sleep Consultation, among others.
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