Raising money is 'lip' service at wild annual event

ATLANTA - We’re big fans of music here at Good Day Atlanta, and it’s not unusual to see one of our team members sitting at their desk, wearing headphones, and lip-syncing along with their favorite song. So, it makes sense that FOX 5 would partner up on an annual event that takes lip-syncing to the next level, adding in costumes, props, choreography, and special effects for a series of over-the-top live performances!

The 5th annual Battle for the Brain is happening Thursday, Feb. 3 at the Coca-Cola Roxy, featuring 10 local teams in an epic lip sync battle while raising funds for Alzheimer’s disease and dementia research. 

The annual event is a production of nonprofit Daughters Against Alzheimer’s, and the money raised will go to Emory University’s Goizueta Alzheimer’s Disease Research Center. This year, organizers say their goal is to raise a million dollars for research centered on Alzheimer's and dementia.

So, how does it all work? Simple: ten teams (including those made up of Atlanta Falcons Cheerleaders and employees from companies like Delta and Morgan Stanley) will take the stage for full-scale musical performances, lip-syncing to popular songs while fans "vote" for their favorite. Donations may be made online or in-person at the event, and funds are also raised through the sale of general admission ($75) and VIP ($250) tickets.

The 5th annual Battle for the Brain starts at 7:30 p.m., with doors at the venue opening at 6 p.m. — and the Coca-Cola Roxy is located at 800 Battery Avenue Southeast, Suite 500, at The Battery Atlanta. For more information on the event, click here — and click the video player in this article to check out our morning getting a sneak preview of the big event!

WATCH: FOX 5 NEWS LIVE COVERAGE