Super Bowl's most popular gameday foods

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Super Bowl Sunday isn’t just about football—it’s one of the biggest food consumption days of the year. 

Whether fans are watching for the game, the commercials, or the halftime show, one thing is certain: the food spread is just as important as the action on the field. 

This year, Google Trends data highlights a mix of classic game-day staples and emerging food trends, showing how Super Bowl menus continue to evolve.

While buffalo wings, nachos, and dips remain crowd favorites, more creative and Instagram-worthy options like charcuterie boards are surging in popularity. 

From bite-sized snacks to hearty appetizers, here’s what’s trending on Super Bowl party menus this year.

Game day food trends: What’s topping Super Bowl menus?

Big picture view:

Food is as much a part of Super Bowl Sunday as the game itself, and this year, Google Trends data highlights what’s heating up at parties across the country. 

While classic favorites remain strong, some trending game-day snacks reflect changing consumer tastes.

  • Charcuterie boards: One of the fastest-rising Super Bowl food searches this past week, showing how spreads are evolving beyond traditional bar snacks.
  • Football-shaped snacks: "Football-shaped crackers" and "football-shaped cookies" are the top-trending "football-shaped" food searches.
  • 7-layer dip and pigs in a blanket: The most-searched Super Bowl appetizers of the past week.
  • Chicken salad and pasta salad: The top-trending Super Bowl salads this year.
  • Kansas City-inspired foods: The most popular regional Super Bowl food search this week, likely tied to the Chiefs' presence in the big game.
  • Super Bowl staples: Buffalo wings, nachos, potato skins, Hawaiian roll sliders, beer cheese, and sliders consistently see search spikes every year.

What appetizers are trending this year?

Google Trends data also shows which appetizers are in high demand for Super Bowl parties:

  • Philly cheesesteak sliders
  • Hawaiian roll sliders
  • Pigs in a blanket
  • Cowboy caviar
  • Potato skins
  • Nachos
  • Meatballs
  • Jalapeño poppers
  • Giardiniera
  • Ham and cheese pinwheels

A plate of pigs in a blanket, a classic Super Bowl snack. (Photo by: Arthur Gurmankin/Education Images/Universal Images Group via Getty Images)

Why are chicken wings the ultimate Super Bowl food?

According to reporting from FOX Business, Super Bowl Sunday continues to be the biggest day of the year for chicken wings. With 1.47 billion wings expected to be consumed—enough to stretch between Kansas City and Philadelphia 63 times—wings continue to dominate game-day spreads. 

Here’s why they remain a fan favorite year after year.

By the numbers:

Super Bowl Sunday is the biggest day of the year for chicken wings:

  • Americans will eat 1.47 billion wings this year, up 20 million from last year, according to the National Chicken Council.
  • That’s enough wings to stretch between Kansas City and Philadelphia 63 times.
  • Sales of chicken wings rose 12% nationwide in the four weeks leading up to the Super Bowl, according to retail data from Circana.

Super Bowl dips: What’s trending this year?

Dips are a game-day essential, and Buffalo chicken dip remains the most-searched Super Bowl dip nationwide. Other trending dips include:

  • 7-layer dip
  • Jalapeño popper dip
  • Crab dip
  • Queso dip
  • Philly cheesesteak dip

Super Bowl cocktails: What drinks are in demand?

Game-day beverages are just as important as the food, and Google Trends data shows which cocktails fans are searching for most:

  • Jungle juice
  • Old fashioned
  • Espresso martini
  • Margarita
  • Whiskey sour

What’s next for Super Bowl food trends?

What's next:

As Super Bowl food trends evolve, Google Trends data suggests that party hosts are embracing more creative and Instagram-worthy spreads. While wings, nachos, and dips remain game-day staples, charcuterie boards and upscale snacks seem to be gaining popularity at Super Bowl gatherings.

Stream Super Bowl LIX live & free! Coming to you live from Caesars Superdome in New Orleans, Louisiana on Sunday, February 9, 2025. Tune in to pregame shows starting at 1 p.m. ET with the big game on at 6 p.m. ET. Stream Live & Free in 4K on Tubi or watch on FOX. (Must be signed in to watch.)

The Source: Google Trends, National Chicken Council, Fox Business, Wells Fargo, and Casino.org provided data for this report.

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