Target launching own line of $5 wines
California Roots label. Photo courtesy of Target.
MINNEAPOLIS (KMSP) - Fans of Trader Joe's "Two-Buck Chuck" and other inexpensive wines can rejoice -- Target is launching its own line of wines, priced at just $5.
The California Roots label will include five varieties -- cabernet, red blend, moscato, pinot grigio and chardonnay -- made from premium, California-grown grapes, according to a news release. The bottles will hit shelves at 1,100 stores nationwide on Sept. 3.
The wine line is the company's latest effort to expand its portfolio of Target-exclusive brands. Earlier this summer, the Minneapolis-based retailer announced it will introduce more than 12 new brands across its home and apparel departments. The first of those brands will be available this fall.