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YouTube launches tools to detect face and voice deepfakes

By Austin Williams
Published  September 6, 2024 6:59pm EDT
Artificial Intelligence
FOX TV Digital Team

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The Brief

    • YouTube is developing new tools to help creators protect their likenesses from unauthorized AI-generated content.
    • The tools will include face detection and "synthetic-singing identification" to manage deepfakes of faces and AI-generated versions of voices.
    • A pilot program for these technologies is expected to start early next year, allowing creators to detect and control how their likeness is used.

LOS ANGELES - YouTube announced on Thursday that it is working on new technologies to help artists and creators protect their likenesses from unauthorized AI-generated content. 

The company is developing tools that will allow individuals in various industries—such as musicians, actors, and athletes—to detect and manage AI-generated depictions of their faces or singing voices.

The upcoming face detection tool will enable people to identify videos that use an AI-generated version of their face. This tool aims to give creators more control over how their likeness is used, particularly in deepfake videos that could potentially misrepresent them. YouTube has not yet provided a release date for this feature, but it is expected to launch in pilot form early next year.

New voice detection tech for AI-generated content

In addition to the face detection tool, YouTube is also enhancing its Content ID system to include a "synthetic-singing identification" feature. 

This tool will allow content owners to detect and manage videos that use AI-generated versions of their singing voices. By integrating this feature into Content ID, YouTube aims to protect musicians from unauthorized uses of their voices while continuing to support the growth of AI in creative fields.

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YouTube’s stance on AI in content creation

Amjad Hanif, YouTube’s vice president of creator products, emphasized that AI should enhance human creativity rather than replace it. "We’re committed to working with our partners to ensure future advancements amplify their voices," Hanif wrote in a blog post. He added that YouTube will continue to develop "guardrails" to address concerns about the misuse of AI-generated content.

These new tools signal YouTube’s effort to balance the benefits of AI in content creation while protecting the rights and likenesses of artists and creators.

The Source
This article is based on YouTube’s official announcement and blog post from its vice president of creator products, Amjad Hanif, detailing the company's upcoming technologies for detecting and managing AI-generated likenesses and voices.
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