Zaxby's releases chicken-themed relaxation packets, complete with fried chicken-scented candle
These are stressful times. The future feels uncertain. Maybe a candle that smells like fried chicken will help?
Fast-casual restaurant chain Zaxby’s is giving away “relaxation packs” to help. Each pack includes candles scented like fried chicken and crinkle fries, a citrus vinaigrette bath bomb and a sleep mask.
Zaxby’s CMO Joel Bulger said the company wants to promote “peace, harmony and chicken with some soothing, on-brand freebies.”
“We hope it puts a smile on people’s faces and helps them relax and destress,” Bulger said in a written statement.