Legendary Georgia brand Stuckey’s sweetens the holidays

WRENS, Ga. - With a $35 loan and a big idea, WS "Sylvester" Stuckey, Sr. founded a Georgia roadside pecan stand in 1937.

Nearly 90 years later, the name "Stuckey’s" has sweetened countless road trips and represents the taste of the holidays for generations of Georgians.

This morning on Good Day Atlanta, we took our own road trip to Wrens, Georgia — located in Jefferson County, about 30 miles southwest of Augusta — to get an exclusive tour of the Stuckey’s candy plant, where the company’s famed Original Pecan Log Rolls, pralines, peanut brittle, chocolate-covered pecans, and more are produced and readied for market.

Following the opening of that stand in 1937, Stuckey’s grew into a recognizable roadside brand, boasting more than 350 stores in the 1960s and 1970s. Many of you reading this article likely remember seeing the teal blue roofs during that era, which signaled coffee, treats, and souvenirs — and clean restrooms! Following a period of decline, Ethel "Stephanie" Stuckey (granddaughter of the founder) is now the company’s owner and board chair, and products may be found in dozens of stores across several states.

Oh, and yes, there is a retail store at the candy plant (705 South Main Street in Wrens) where a selection of treats and souvenirs are sold — and we promise that we left some inventory for visitors following our morning there! 

Want to see what it looks like inside? Click the video player in this article — and click here for more information on Georgia’s own legendary Stuckey’s.